Increase your sales Print E-mail
Thursday, 23 March 2006

There are a number of ways technology can help you grow your sales - directly, by adding a new or improving an existing sales channel - or, indirectly, by improving the way you handle your customers and prospects.

Direct
Examples of direct ways to increase your sales revenue are:

  • to set up or improve an e-commerce sales channel;
  • improve your web site to get a better position on the search engines to increase the number of leads coming into the business;
  • improve the content of the your web site to meet the needs of your prospective customers.

Indirect
Examples of indirect ways to increase your sales revenue are:

  • see if technology can improve your sales and marketing processes - for example, could you benefit by using a customer relationship management system;
  • simply ask yourself whether your web site does what you want or what your customers want;
  • evaluate how you promote (and sell) your products and services on-line to see if they match what your customers expect;
  • apply consistent branding to all your web sites to increase customer recognition and loyalty.

Last Updated ( Friday, 30 June 2006 )